Les Arbres (lāyz ahb), noun, french: "The Trees" is one of Fairfield County, Connecticut's most respected arborist and landscape design firms. The award-winning father-and-son partnership came to Seaver Interactive looking for a marketnig make-over. We all loved the name, turning the challenge of pronunciation into an asset by adding instructions right on the company's website.
In redesigning the logo, we retained the equity of their original vintage silhouette of an old-growth tree. Originally hand-stamped on rough newsprint, we scanned it in, converted to outline art and repaired it. We experimented with dozens of variants of color and typeface, finally settling on black-on-white and employing the virtually timeless (designed 200+ years ago) typeface Bodoni in bold.
We created a style guide for Les Arbres' corporate ID, showing how the logo could work on the website in black-on-white, white-on-black, horizontally, vertically, on printed flyers, company trucks and equipment, printed on company t-shirts, embroidered on company vests and jackets and emblazoned on hard hats.
Creating a beautiful website that could show off Les Arbres' work was made easier because company co-owner Leslie Lewis IV is an avid botanist and photographer. He sent along set after set of gorgeous photography of Les Arbres' projects. Even now as Spring is upon us, we've been working on print campaigns including direct mail pieces, and putting together a social media and email marketing campaign to continue building the company.