LANDTECH is a civil engineering firm and environmental science firm in Westport, CT. Land-Tech Consultants first contacted Seaver Interactive looking for a website and a major brand overhaul. We worked closely with the firm, researching the their background and market. We worked on a rebrand of the firm as LANDTECH. We explored dozens of logo ideas, settling on an interpretation of the timeless serif Trajan Pro typeface. We developed a clean, classic tri-tone logo that we believe will serve the firm for decades to come.
LANDTECH works in strategic partnership with some of the top architecture firms in the world, include Robert A.M. Stern, SLAM Collaborative, Peter Cadoux, Michael Greenberg and Wormser and Associates. In planning a major brand relaunch, we brought in talented architectural photographers to capture some of the locations. Maximum use has been made of the stunning visuals associated with LANDTECH's remarkable body of work.
Seaver Interactive developed print marketing campaigns for LANDTECH, including full-size portfolio brochures, subject-specific mailers (such as athletic field restorations), targeted brochures for architectural specialties including civil engineering and environmental science for residential, commercial, and mixed-use development projects, and print and social media advertising campaigns.
Over the years we've produced many commerical placement ads for LANDTECH. The firm is also committed to charitable giving, and we've produced dozens of program ads and covers to benefit local causes that LANDTECH supports.
We developed complete stationery systems and style guides for LANDTECH. These have included logo variations (ie white-on-black, black-on-white, light colors on dark background, vertical and horizontal interpretations) as well as schematics for use in embroidery on work clothing and hats, totes and gear, trade show exhibit banners and blades, large-format signage silkscreened on outdoor vinyl banners, project signs, hard hats, and dozens of other uses.